TY  - BOOK
AU  - LAMB, CHARLES W.
AU  - HAIR, JOSEPH F. 
TI  - MKTG 
SN  - 978-1-285-43262-5
AV  - HF 5415 .L36 2015 
PY  - 2015///
CY  - MASON, OH 
PB  - SOUTH-WESTERN ; CENGAGE LEARNING 
KW  - MARKETING
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -