LAMB, CHARLES W. <br/><br/>
MKTG9 

 - 9 
 - BOSTON, MA  CENGAGE LEARNING,   2016 
 - VIII, 423P.:ILL 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 
<br/><br/><label>ISBN: </label>978-1-285-86016-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415 .L36 2016