TY  - BOOK
AU  - LAMB, CHARLES W.
AU  - HAIR, JOSEPH F. 
TI  - MKTG9
SN  - 978-1-285-86016-9
AV  -    HF5415 .L36 2016 
PY  - 2016///
CY  -  BOSTON, MA
PB  - CENGAGE LEARNING
KW  - MARKETING
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -