@book{217103,
	author = {Nyakeruma, Charles M.},
	title = {An Evaluation of a Firm's Strategic Responses Against the Changing Competitive Conditions: A Case of Coca Cola Company, Kisii Bottlers Plant, Kisii, Kenya},
	publisher = {Kisii University},
	year = {2006},
	address = {Kisii},
	note = {Includes bibliographical references}
}