Nyakeruma, Charles M. <br/><br/>
An Evaluation of a Firm's Strategic Responses Against the Changing Competitive Conditions: A Case of Coca Cola Company, Kisii Bottlers Plant, Kisii, Kenya 

 - Kisii  Kisii University  2006 
 - xiii, 68p.:ill. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Competitive economy. 2. Customers' bargaining power.
<br/><br/><label>LC Class. No.: </label>THE HD 2910 N93 2006  / C.1