TY  - BOOK
AU  - Nyakeruma, Charles M.
TI  - An Evaluation of a Firm's Strategic Responses Against the Changing Competitive Conditions: A Case of Coca Cola Company, Kisii Bottlers Plant, Kisii, Kenya
AV  - THE HD 2910 N93 2006 C.1
PY  - 2006///
CY  - Kisii
PB  - Kisii University
KW  - 1. Competitive economy. 2. Customers' bargaining power
N1  - Includes bibliographical references
ER  -