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ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH

By SEMENIK, RICHARD J..
AUSTRALIA SOUTH-WESTERN CENGAGE LEARNING 2012 .
XLI,710P.:ILL , INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 978-0-538-47986-8

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ADVERTISING AND INTEGRATED BRAND PROMOTION

By O'GUINN, THOMAS CLAYTON .
UNITED STATES CENGAGE LEARNING 2015 .
XX, 407P.:ILL , INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 978-1-285-75844-2

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