000 00551nam a22001577a 4500
008 240221b |||||||| |||| 00| 0 eng d
020 _a978-1-137-27930-0
050 _aHF 5415.1255 .D63
100 _aDOCTOROFF,TOM
245 _aTWITTER IS NOT A STRATEGY
_bREDISCOVERING THE ART OF BRAND MARKETING
260 _aNEW YORK
_bPALGRAVE MACMILLAN
_c2014
300 _a260P.
500 _aINCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
650 _aBranding (Marketing) Internet marketing. Internet advertising. Brand name products.
942 _2lcc
_cBK
999 _c208992
_d208992