000 00495nam a22001817a 4500
008 240221b |||||||| |||| 00| 0 eng d
020 _a81-7554-233-0
050 _aHF 5415.122 .S76 2003
100 _aSMITH,P.R.
245 _aMARKETING COMMUNICATIONS
_bAN INTEGRATED APPROACH
250 _a3RD.ED.
260 _aNEW DELHI
_bKOGAN PAGE
_c2003
300 _axvi,640P.
500 _aINCLUDES INDEX
650 _aCommunication in marketing.
700 _aTAYLOR,JONATHAN
942 _2lcc
_cBK
999 _c209001
_d209001