000			00551nam a22001697a 4500
008			240221b |||||||| |||| 00| 0 eng d
020			_a0-13-269085-3
050			_aHF 5415.123 .B87
100			_aBURNETT,JOHN
245			_aINTRODUCTION TO MARKETING COMMUNICATION _bAN INTERGRATED APPROACH
260			_aNEW JERSEY _bPRENTICE HALL _c1998
300			_axxxv,659p.:ill.
500			_aincludes bibliographical references and index
650			_a Communication in marketing. Advertising campaigns.
700			_aMORIARTY,SANDRA
942			_2lcc _cBK
999			_c209006 _d209006