000 | 00594nam a22001817a 4500 | ||
---|---|---|---|
005 | 20250109111918.0 | ||
008 | 250109b |||||||| |||| 00| 0 eng d | ||
020 | _a978-0-320-11165-3 | ||
050 |
_aHF 5415.1 .B87 2011 _bC.1 |
||
100 | _aBURGOS DAVID | ||
245 | _aMARKETING TO THE NEW MAJORITY: STRATEGIES FOR A DIVERSE WORLD | ||
260 |
_aNEW YORK _bPALGRAVE MACMILLAN _c2011 |
||
300 | _aIX, 246P. | ||
500 | _aINCLUDES INDEX | ||
650 | _a1. Marketing--United States. 2. Multiculturalism--United States.3. Minorities--United States. | ||
700 | _aMOBOLADE OLA | ||
942 |
_2lcc _cBK |
||
999 |
_c214286 _d214286 |