000 00594nam a22001817a 4500
005 20250109111918.0
008 250109b |||||||| |||| 00| 0 eng d
020 _a978-0-320-11165-3
050 _aHF 5415.1 .B87 2011
_bC.1
100 _aBURGOS DAVID
245 _aMARKETING TO THE NEW MAJORITY: STRATEGIES FOR A DIVERSE WORLD
260 _aNEW YORK
_bPALGRAVE MACMILLAN
_c2011
300 _aIX, 246P.
500 _aINCLUDES INDEX
650 _a1. Marketing--United States. 2. Multiculturalism--United States.3. Minorities--United States.
700 _aMOBOLADE OLA
942 _2lcc
_cBK
999 _c214286
_d214286