| 000 | 00640nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250113121814.0 | ||
| 008 | 250113b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-684-86466-2 | ||
| 050 |
_aHF 5415.5 .R87 2000 _bC.1 |
||
| 100 | _aRUST, ROLAND T. | ||
| 245 | _aDRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY | ||
| 260 |
_aNEWYORK _bTHE FREE PRESS _c2000 |
||
| 300 | _aXII, 292 P. | ||
| 500 | _aINCLUDES INDEX | ||
| 650 | _a1. Customer services. 2. Customer relations.3. Marketing. 4. Strategic planning. | ||
| 700 | _aI. VALARIE A. ZEITHAMI II. KATHERINE N. LEMON | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c214349 _d214349 |
||