| 000 | 00644nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250710102005.0 | ||
| 008 | 250710b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-538-47986-8 | ||
| 050 | _aHF 5823 .A38 2012 | ||
| 100 | _a SEMENIK, RICHARD J. | ||
| 245 | _aADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH | ||
| 250 | _a6 | ||
| 260 |
_aAUSTRALIA _bSOUTH-WESTERN CENGAGE LEARNING _c2012 |
||
| 300 | _aXLI,710P.:ILL | ||
| 500 | _aINCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX | ||
| 650 | _a1. ADVERTISING 2. SALES PROMOTION | ||
| 700 | _a1. ALLEN, CHRIS 2. O'GUINN, THOMAS C. 3. KAUFMANN,HANS RUDIGER | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c215876 _d215876 |
||