| 000 | 00645nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250729111409.0 | ||
| 008 | 250729b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-285-75844-2 | ||
| 050 | _aHF 5821 .A38 2015 | ||
| 100 | _aO'GUINN, THOMAS CLAYTON | ||
| 245 | _aADVERTISING AND INTEGRATED BRAND PROMOTION | ||
| 250 | _a7 | ||
| 260 |
_aUNITED STATES _bCENGAGE LEARNING _c 2015 |
||
| 300 | _aXX, 407P.:ILL | ||
| 500 | _aINCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX | ||
| 650 | _a1. ADVERTISING 2. ADVERTISING MEDIA PLANNING | ||
| 700 |
_aALLEN, CHRIS T. _aSEMENIK, RICHARD J. _aSCHEINBAUM, ANGELINE CLOSE |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c215970 _d215970 |
||