| 000 | 00541nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250729114418.0 | ||
| 008 | 250729b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-285-43262-5 | ||
| 050 | _aHF 5415 .L36 2015 | ||
| 100 | _aLAMB, CHARLES W. | ||
| 245 | _aMKTG | ||
| 250 | _a8 | ||
| 260 |
_aMASON, OH _bSOUTH-WESTERN ; CENGAGE LEARNING _c2015 |
||
| 300 | _aXIII,420P.:ILL | ||
| 500 | _aINCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX | ||
| 650 | _aMARKETING | ||
| 700 |
_aHAIR, JOSEPH F. _aMCDANIEL, CARL, |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c215971 _d215971 |
||