| 000 | 00529nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250730102332.0 | ||
| 008 | 250730b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-285-86016-9 | ||
| 050 | _a HF5415 .L36 2016 | ||
| 100 | _aLAMB, CHARLES W. | ||
| 245 | _aMKTG9 | ||
| 250 | _a9 | ||
| 260 |
_a BOSTON, MA _bCENGAGE LEARNING, _c 2016 |
||
| 300 | _aVIII, 423P.:ILL | ||
| 500 | _aINCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX | ||
| 650 | _aMARKETING | ||
| 700 |
_aHAIR, JOSEPH F. _aMCDANIEL, CARL |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c215978 _d215978 |
||