000 00302nam a2200097Ia 4500
008 230915s9999 xx 000 0 und d
050 _aHF5823.B45 1995
100 _aGEORGE E.BELCH
245 0 _aINTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
942 _cBK
999 _c85010
_d85010