INTRODUCTION TO MARKETING COMMUNICATION AN INTERGRATED APPROACH
BURNETT,JOHN
INTRODUCTION TO MARKETING COMMUNICATION AN INTERGRATED APPROACH - NEW JERSEY PRENTICE HALL 1998 - xxxv,659p.:ill.
includes bibliographical references and index
0-13-269085-3
Communication in marketing. Advertising campaigns.
HF 5415.123 .B87
INTRODUCTION TO MARKETING COMMUNICATION AN INTERGRATED APPROACH - NEW JERSEY PRENTICE HALL 1998 - xxxv,659p.:ill.
includes bibliographical references and index
0-13-269085-3
Communication in marketing. Advertising campaigns.
HF 5415.123 .B87