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PRINCIPLES OF MARKETING

PALMER,DEAN

PRINCIPLES OF MARKETING - 2ND.ED. - CINCINNATI,OH SOUTH-WESTERN PUBLISHINF CO 1991 - vii,408p.

includes index

ISBN: 0-538-60437-9

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .P35 1991

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