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MARKETING MANAGEMENT :A RELATIONSHIP APPROACH

SVEND HOLLENSEN

MARKETING MANAGEMENT :A RELATIONSHIP APPROACH - NEWYORK PRENTICE HALL 2002 - X,787

INCLUDES AN INDEX

ISBN: 9780273643784

Subjects--Topical Terms:
Relationship marketing. Marketing--Management. Relationship marketing--Case studies.

LC Class. No.: HF5415.55.H65 2002

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