DIRECT MARKETING :BUILDING YOUR BUSINESS USING DIRECT MAIL AND DIRECT RESPONSE ADVERTISING

GELLER , LOICE

DIRECT MARKETING :BUILDING YOUR BUSINESS USING DIRECT MAIL AND DIRECT RESPONSE ADVERTISING - BOSTON THOMSON PLACE 1998 - X , 110 P.

INCLUDES INDEX

1-56052- 474-x


1. Direct marketing. 2. Advertising, Direct-mail.

HF 5415. I 26 G 45 1998 / C.1