ADVERTISING AND INTEGRATED BRAND PROMOTION
O'GUINN, THOMAS CLAYTON
ADVERTISING AND INTEGRATED BRAND PROMOTION - 7 - UNITED STATES CENGAGE LEARNING 2015 - XX, 407P.:ILL
INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
978-1-285-75844-2
1. ADVERTISING 2. ADVERTISING MEDIA PLANNING
HF 5821 .A38 2015
ADVERTISING AND INTEGRATED BRAND PROMOTION - 7 - UNITED STATES CENGAGE LEARNING 2015 - XX, 407P.:ILL
INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
978-1-285-75844-2
1. ADVERTISING 2. ADVERTISING MEDIA PLANNING
HF 5821 .A38 2015