MARKETING MANAGEMENT (Record no. 208589)

MARC details
000 -LEADER
fixed length control field 00457nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231207b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120316096
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number RSV HF 5415.13 .K68 2000
Item number C. 3
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER, PHILIP
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement MILLENNIUM ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DEPHI
Name of publisher, distributor, etc. PRENTICE HALL OF INDIA
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent XXXI, 718P.: ILL.
500 ## - GENERAL NOTE
General note INCLUDES INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Short Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date due Date last seen Price effective from Koha item type
    Library of Congress Classification     Reserve Kisii University Library Kisii University Library On Display 12/07/2023 21983   RSV HF 5415.13 .K68 2000 000000003383   12/07/2023 12/07/2023 Short Loan Book