MARKETING RESEARCH (Record no. 208981)

MARC details
000 -LEADER
fixed length control field 00450nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240220b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-273-72585-5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MALHOTRA, NARESH K.
245 ## - TITLE STATEMENT
Title MARKETING RESEARCH
Remainder of title AN APPLIED APPROACH
250 ## - EDITION STATEMENT
Edition statement 4TH EDITION
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. LONDON
Name of publisher, distributor, etc. PEARSON EDUCATION LTD
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent XXIV, 1034P.
500 ## - GENERAL NOTE
General note INCLUDES INDEXES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BIRKS, DAVID F.; WILLS, PETER
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library 02/20/2024 100925   HF 5415.2 .M35 2012 000000004366 02/20/2024 1 02/20/2024 Long Loan Book