STRATEGIC MARKETING (Record no. 208989)

MARC details
000 -LEADER
fixed length control field 00495nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240221b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-126335-1
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.135 .C72 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CRAVENS,DAVID W.
245 ## - TITLE STATEMENT
Title STRATEGIC MARKETING
250 ## - EDITION STATEMENT
Edition statement 9TH.ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. BOSTON
Name of publisher, distributor, etc. McGRAW-HILL
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent XV,784P.
500 ## - GENERAL NOTE
General note INCLUDES INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element Marketing--Decision making. Marketing--Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PIERCY,NIGEL F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library 02/21/2024 28234   HF 5415.135 .C72 2008 000000005438 02/21/2024 C.1 02/21/2024 Long Loan Book