BASIC MARKETING (Record no. 208990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240221b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MCCARTHY, E. JEROME |
| 245 ## - TITLE STATEMENT | |
| Title | BASIC MARKETING |
| Remainder of title | A MANAGERRIAL APPROACH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4TH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ONTARIO |
| Name of publisher, distributor, etc. | RICHARD D.IRWIN |
| Date of publication, distribution, etc. | 1971 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXII, 884P, |
| 500 ## - GENERAL NOTE | |
| General note | INCLUDES INDEX |
| 650 ## - SUBJECT ADDED ENTRY | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Business & Economics | Kisii University Library | Kisii University Library | 02/21/2024 | 88850 | HF 5415.13 .M363 1971 | 004070 | 02/21/2024 | 1 | 02/21/2024 | Long Loan Book |