TWITTER IS NOT A STRATEGY (Record no. 208992)

MARC details
000 -LEADER
fixed length control field 00551nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240221b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-137-27930-0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1255 .D63
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DOCTOROFF,TOM
245 ## - TITLE STATEMENT
Title TWITTER IS NOT A STRATEGY
Remainder of title REDISCOVERING THE ART OF BRAND MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. PALGRAVE MACMILLAN
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 260P.
500 ## - GENERAL NOTE
General note INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element Branding (Marketing) Internet marketing. Internet advertising. Brand name products.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library 02/21/2024 88472   HF 5415.1255 .D63 2014 003940 02/21/2024 C.1 02/21/2024 Long Loan Book