DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY (Record no. 214349)

MARC details
000 -LEADER
fixed length control field 00640nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250113b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-684-86466-2
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.5 .R87 2000
Item number C.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RUST, ROLAND T.
245 ## - TITLE STATEMENT
Title DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEWYORK
Name of publisher, distributor, etc. THE FREE PRESS
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent XII, 292 P.
500 ## - GENERAL NOTE
General note INCLUDES INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element 1. Customer services. 2. Customer relations.3. Marketing. 4. Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name I. VALARIE A. ZEITHAMI II. KATHERINE N. LEMON
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book

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