MARKETING RESEARCH (Record no. 215891)

MARC details
000 -LEADER
fixed length control field 00495nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250714b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0170438964
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BABIN BARRY J.
245 ## - TITLE STATEMENT
Title MARKETING RESEARCH
250 ## - EDITION STATEMENT
Edition statement 5TH ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. MELBOURNE
Name of publisher, distributor, etc. CENGAGE
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent XXV,622P.
500 ## - GENERAL NOTE
General note INCLUDES AN INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element MARKETING-RESEARCH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name STEVE D'ALESSANDRO. HUME WINZAR, BEN LOWE, WILLIAM ZIKMUND
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/14/2025 109100   HF 5415.2 .M37 2020 000000019085 07/14/2025 C.1 07/14/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/14/2025 109101   HF 5415.2 .M37 2020 000000019086 07/14/2025 C.2 07/14/2025 Long Loan Book