INTERNET MARKETING: INTERGRATING ONLINE & OFFLINE STRATEGIES IN A DIGITAL ENVIRONMENT (Record no. 215925)

MARC details
000 -LEADER
fixed length control field 00517nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250717b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-357-03388-3
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZAHAY DEBRA
245 ## - TITLE STATEMENT
Title INTERNET MARKETING: INTERGRATING ONLINE & OFFLINE STRATEGIES IN A DIGITAL ENVIRONMENT
250 ## - EDITION STATEMENT
Edition statement 4TH ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. BOSTON
Name of publisher, distributor, etc. CENGAGE
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent XII,562P.
500 ## - GENERAL NOTE
General note INCLUDES AN INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element INTERNET MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MARY LOU ROBERTS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/17/2025 109137   HF 4515.1265 .Z34 2018 000000018609 07/17/2025 1 07/17/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/17/2025 109138   HF 4515.1265 .Z34 2018 000000018610 07/17/2025 2 07/17/2025 Long Loan Book