MKTG (Record no. 215971)

MARC details
000 -LEADER
fixed length control field 00541nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250729b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-285-43262-5
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .L36 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LAMB, CHARLES W.
245 ## - TITLE STATEMENT
Title MKTG
250 ## - EDITION STATEMENT
Edition statement 8
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. MASON, OH
Name of publisher, distributor, etc. SOUTH-WESTERN ; CENGAGE LEARNING
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent XIII,420P.:ILL
500 ## - GENERAL NOTE
General note INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name HAIR, JOSEPH F.
-- MCDANIEL, CARL,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/29/2025 109372   HF 5415 .L36 2015 000000024410 07/29/2025 1 07/29/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/29/2025 109373   HF 5415 .L36 2015 000000024409 07/29/2025 2 07/29/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/29/2025 109374   HF 5415 .L36 2015 000000024408 07/29/2025 3 07/29/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/29/2025 109375   HF 5415 .L36 2015 000000024395 07/29/2025 4 07/29/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/29/2025 109376   HF 5415 .L36 2015 000000024394 07/29/2025 5 07/29/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library   04/14/2026 88848   HF 5415 .L36 2015 A001454 04/14/2026 6 04/14/2026 Long Loan Book