INTERNATIONAL MARKETING (Record no. 215973)

MARC details
000 -LEADER
fixed length control field 00461nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250729b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-324-36115-7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CZINKOTA MICHAEL R.
245 ## - TITLE STATEMENT
Title INTERNATIONAL MARKETING
250 ## - EDITION STATEMENT
Edition statement 8TH ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. THOMSON
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent XXX,646P.
500 ## - GENERAL NOTE
General note INCLUDES AN INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element EXPORT MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name RONKAINEN LLKKA A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book

No items available.