MKTG9 (Record no. 215978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250730b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-285-86016-9 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .L36 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LAMB, CHARLES W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG9 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | BOSTON, MA |
| Name of publisher, distributor, etc. | CENGAGE LEARNING, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VIII, 423P.:ILL |
| 500 ## - GENERAL NOTE | |
| General note | INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX |
| 650 ## - SUBJECT ADDED ENTRY | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HAIR, JOSEPH F. |
| -- | MCDANIEL, CARL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Business & Economics | Kisii University Library | Kisii University Library | On Display | 07/30/2025 | 109382 | 1 | HF5415 .L36 2016 | 000000024434 | 03/19/2026 | 03/12/2026 | 1 | 07/30/2025 | Long Loan Book | ||||
| Library of Congress Classification | Business & Economics | Kisii University Library | Kisii University Library | On Display | 07/30/2025 | 109383 | 1 | HF5415 .L36 2016 | 000000024433 | 12/06/2025 | 11/22/2025 | 2 | 07/30/2025 | Long Loan Book | ||||
| Library of Congress Classification | Business & Economics | Kisii University Library | Kisii University Library | On Display | 07/30/2025 | 109384 | HF5415 .L36 2016 | 000000024432 | 07/30/2025 | 3 | 07/30/2025 | Long Loan Book | ||||||
| Library of Congress Classification | Business & Economics | Kisii University Library | Kisii University Library | On Display | 07/30/2025 | 109385 | HF5415 .L36 2016 | 000000024377 | 07/30/2025 | 4 | 07/30/2025 | Long Loan Book | ||||||
| Library of Congress Classification | Business & Economics | Kisii University Library | Kisii University Library | On Display | 07/30/2025 | 109386 | HF5415 .L36 2016 | 000000024376 | 07/30/2025 | 5 | 07/30/2025 | Long Loan Book |