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INTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

By:

GEORGE E.BELCH

Material type:

TextLOC classification:

HF5823.B45 1995

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Long Loan Book	Kisii University Library On Display		Business & Economics		HF 5823 .B45 1995 (Browse shelf(Opens below))				C.1	Available			000000018437

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Previous	HF 5823 .A38 2012 ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH	HF 5823 .A48 2010 ADVERTISING CREATIVE : STRATEGY, COPY AND DESIGN	HF 5823 .A74 2008 CONTEMPORARY ADVERTISING	HF 5823 .B45 1995 INTRODUCTION TO ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE	HF 5823 .B45 1998 ADVERTISING AND PROMOTION: AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE	HF 5823 .B45 2001 ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE	HF 5823 .B45 2007 ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE	Next

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