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DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY

By: Contributor(s): Material type: TextTextPublication details: NEWYORK THE FREE PRESS 2000Description: XII, 292 PISBN:
  • 978-0-684-86466-2
Subject(s): LOC classification:
  • HF 5415.5 .R87 2000 C.1
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