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MARKETING COMMUNICATIONS AN INTEGRATED APPROACH

SMITH,P.R.

MARKETING COMMUNICATIONS AN INTEGRATED APPROACH - 3RD.ED. - NEW DELHI KOGAN PAGE 2003 - xvi,640P.

INCLUDES INDEX

ISBN: 81-7554-233-0

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF 5415.122 .S76 2003

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