MARKETING COMMUNICATIONS (Record no. 209001)

MARC details
000 -LEADER
fixed length control field 00495nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240221b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7554-233-0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.122 .S76 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SMITH,P.R.
245 ## - TITLE STATEMENT
Title MARKETING COMMUNICATIONS
Remainder of title AN INTEGRATED APPROACH
250 ## - EDITION STATEMENT
Edition statement 3RD.ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. KOGAN PAGE
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvi,640P.
500 ## - GENERAL NOTE
General note INCLUDES INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name TAYLOR,JONATHAN
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Inventory number Total checkouts Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library 02/21/2024 HF 5415.123 .S76 2003   004121 02/21/2024 C.1 02/21/2024 Long Loan Book