MARKETING ENGINEERING COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING
LILIEN,GARY L.
MARKETING ENGINEERING COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING - 2ND.ED. - PENN STATE SMEAL COLLEGE OF BUSINESS 2003 - xxiv,518p.
includes bibliographical references and index
1-4120-2252-5
Marketing--Data processing. Marketing--Decision making--Mathematical models. Marketing--Decision making--Data processing.
HF 5415 .L55 2003
MARKETING ENGINEERING COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING - 2ND.ED. - PENN STATE SMEAL COLLEGE OF BUSINESS 2003 - xxiv,518p.
includes bibliographical references and index
1-4120-2252-5
Marketing--Data processing. Marketing--Decision making--Mathematical models. Marketing--Decision making--Data processing.
HF 5415 .L55 2003