MARKETING ENGINEERING (Record no. 209030)

MARC details
000 -LEADER
fixed length control field 00663nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240223b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1-4120-2252-5
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .L55 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LILIEN,GARY L.
245 ## - TITLE STATEMENT
Title MARKETING ENGINEERING
Remainder of title COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING
250 ## - EDITION STATEMENT
Edition statement 2ND.ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PENN STATE SMEAL COLLEGE OF BUSINESS
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,518p.
500 ## - GENERAL NOTE
General note includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element Marketing--Data processing. Marketing--Decision making--Mathematical models. Marketing--Decision making--Data processing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name RANGASWAMY,ARVIND
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library 02/23/2024 88788   HF 5415 .L55 2003 003777 02/23/2024 C.1 02/23/2024 Long Loan Book