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MARKETING TO THE NEW MAJORITY: STRATEGIES FOR A DIVERSE WORLD

BURGOS DAVID

MARKETING TO THE NEW MAJORITY: STRATEGIES FOR A DIVERSE WORLD - NEW YORK PALGRAVE MACMILLAN 2011 - IX, 246P.

INCLUDES INDEX

ISBN: 978-0-320-11165-3

Subjects--Topical Terms:
1. Marketing--United States. 2. Multiculturalism--United States.3. Minorities--United States.

LC Class. No.: HF 5415.1 .B87 2011 / C.1

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