MARKETING TO THE NEW MAJORITY: STRATEGIES FOR A DIVERSE WORLD (Record no. 214286)

MARC details
000 -LEADER
fixed length control field 00594nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250109b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-320-11165-3
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1 .B87 2011
Item number C.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BURGOS DAVID
245 ## - TITLE STATEMENT
Title MARKETING TO THE NEW MAJORITY: STRATEGIES FOR A DIVERSE WORLD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. PALGRAVE MACMILLAN
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent IX, 246P.
500 ## - GENERAL NOTE
General note INCLUDES INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element 1. Marketing--United States. 2. Multiculturalism--United States.3. Minorities--United States.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MOBOLADE OLA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 01/09/2025 105858   HF 5415.1 .B87 2011 000000021597 01/09/2025 C.1 01/09/2025 Long Loan Book