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CUSTOMERS' PERCEPTION OF BRAND PERSONALITY:

OLE NAEKU, ERIC SIMEL

CUSTOMERS' PERCEPTION OF BRAND PERSONALITY: - CASE STUDY OF SAFARICOM & CELTEL - KISII KISII UNIVERSITY 2006 - X,77P.

INCLUDES REFERENCES AND APPENDICES

LC Class. No.: THE 5415.33 .K4 O44 2006

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