CUSTOMERS' PERCEPTION OF BRAND PERSONALITY: (Record no. 214954)

MARC details
000 -LEADER
fixed length control field 00473nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250307b |||||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THE 5415.33 .K4 O44 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name OLE NAEKU, ERIC SIMEL
245 ## - TITLE STATEMENT
Title CUSTOMERS' PERCEPTION OF BRAND PERSONALITY:
250 ## - EDITION STATEMENT
Edition statement CASE STUDY OF SAFARICOM & CELTEL
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. KISII
Name of publisher, distributor, etc. KISII UNIVERSITY
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent X,77P.
500 ## - GENERAL NOTE
General note INCLUDES REFERENCES AND APPENDICES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Special Research Kisii University Library Kisii University Library On Display 03/07/2025 83675   THE 5415.33 .K4 O44 2006 000000021683 03/07/2025 1 03/07/2025 Reference