ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH
SEMENIK, RICHARD J.
ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH - 6 - AUSTRALIA SOUTH-WESTERN CENGAGE LEARNING 2012 - XLI,710P.:ILL
INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
978-0-538-47986-8
1. ADVERTISING 2. SALES PROMOTION
HF 5823 .A38 2012
ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH - 6 - AUSTRALIA SOUTH-WESTERN CENGAGE LEARNING 2012 - XLI,710P.:ILL
INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
978-0-538-47986-8
1. ADVERTISING 2. SALES PROMOTION
HF 5823 .A38 2012