ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH (Record no. 215876)

MARC details
000 -LEADER
fixed length control field 00644nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250710b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-538-47986-8
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823 .A38 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SEMENIK, RICHARD J.
245 ## - TITLE STATEMENT
Title ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. AUSTRALIA
Name of publisher, distributor, etc. SOUTH-WESTERN CENGAGE LEARNING
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent XLI,710P.:ILL
500 ## - GENERAL NOTE
General note INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
650 ## - SUBJECT ADDED ENTRY
Topical term or geographic name entry element 1. ADVERTISING 2. SALES PROMOTION
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name 1. ALLEN, CHRIS 2. O'GUINN, THOMAS C. 3. KAUFMANN,HANS RUDIGER
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/10/2025 108982   HF 5823 .A38 2012 000000023957 07/10/2025 1 07/10/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/10/2025 108983   HF 5823 .A38 2012 000000023956 07/10/2025 2 07/10/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/10/2025 108984   HF 5823 .A38 2012 000000023955 07/10/2025 3 07/10/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/10/2025 108985   HF 5823 .A38 2012 000000023954 07/10/2025 4 07/10/2025 Long Loan Book
    Library of Congress Classification     Business & Economics Kisii University Library Kisii University Library On Display 07/10/2025 108986   HF 5823 .A38 2012 000000023953 07/10/2025 5 07/10/2025 Long Loan Book