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INTRODUCTION TO MARKETING COMMUNICATION AN INTERGRATED APPROACH

By: Contributor(s): Material type: TextTextPublication details: NEW JERSEY PRENTICE HALL 1998Description: xxxv,659p.:illISBN:
  • 0-13-269085-3
Subject(s): LOC classification:
  • HF 5415.123 .B87
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Long Loan Book Long Loan Book Kisii University Library Business & Economics HF 5415.123 .B87 1998 (Browse shelf(Opens below)) C.1 Available 003754

includes bibliographical references and index

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